Security-Stop-Press : Most Consumers Will Ditch Brands Hit By Ransomware

Research from Object First has revealed that 75 per cent of consumers would ditch a company known to hit by a ransomware attack in favour of a safer competitor. The research results emphasise how seriously today’s consumers take their data protection. The message to businesses is to prioritise cyber security and data protection measures such as reliable backup and recovery, password protection, and identity and access management.

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